Our Story

Poonam Dubey’s designs are a celebration of traditional craftsmanship, artisanal patterns, and vivid hues. Poonam Dubey, who has worked in the fashion industry for more than 25 years, has established a label that is firmly anchored in Indian tradition.

She completed a one-year fashion design course from the International Women Polytechnic before gaining extensive industry experience. She worked as the Head of Design and Management with renowned designer Ms. Anju Modi for 18 years, honing her expertise in textile development and couture inception. In 2013, she made her debut at Wills Lifestyle India Fashion Week (now LFW) and has been an active member of the Fashion Design Council of India (FDCI) since then.

Committed to preserving and promoting Indian handlooms, she actively collaborates with artisan clusters across Bihar, Jharkhand, Assam, and Rajasthan, working towards the upliftment of indigenous Khadi and other traditional textiles. She also oversees her own design and manufacturing unit, ensuring high-quality craftsmanship and ethical production practices. Recognized for her contributions to design, she has been honored with the Bihar Samman by the current Delhi Chief Minister, Mr. Arvind Kejriwal. Her work continues to bridge the gap between tradition and modernity, offering thoughtfully crafted pieces that celebrate India's rich textile heritage.